From Ivana Redwine,
Your Guide to DVD.
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Tuesday, May 25, 2004

About the Launch of Blockbuster’s In-Store Movie Pass Subscription Plan
Blockbuster Inc. has launched its in-store Movie Pass. The Blockbuster Movie Pass allows customers to rent an unlimited number of DVD and VHS movies, up to two or three at a time, depending on the type of pass purchased, and keep them for as long as they want while on the program. With a Blockbuster Movie Pass, there are no return dates and no extended viewing fees (aka late fees).

Available in more than 5,000 Blockbuster stores across the United States, the Blockbuster Movie Pass is designed to offer customers an alternative way to rent movies. Once customers purchase the pass, their credit card or check card is automatically charged the monthly fee.

"Despite the fact that pigs can’t fly and a certain unmentionable place has not frozen over, we want to give customers the chance to never pay extended viewing fees again," said Nick Shepherd, EVP and Chief Merchandising and Marketing Officer. "Customers can choose the traditional pay-as-you-go rental model, or with the Blockbuster Movie Pass, they can pay one low monthly fee, rent as many movies as they want, and never worry about return dates or extended viewing fees again. We’re giving our customers more ways to enjoy movies. In other words, customers can now expect more from Blockbuster."

For $24.99 per month, members can take up to two movies at a time -- as many times as they want -- and keep them for as long as they want while on the program. For $29.99 per month, members can choose the three-movies-at-a-time option.

"So, for one low price, the Blockbuster Movie Pass allows customers to rent more without having to spend more. In fact, the more they rent, the more they save. The pass can also be a great tool for our members who are trying to budget their entertainment dollars. The pass is good for all DVD and VHS titles and as long as the customer remains on the program, there are no return dates and no extended viewing fees," added Shepherd.

About Blockbuster Inc.
Blockbuster Inc. (NYSE: BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA, VIA.B) and a leading global provider of in-home movies and game entertainment with approximately 8,900 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at blockbuster.com. Viacom is a leading global media company with preeminent positions in broadcast and cable television, radio, outdoor advertising and online.

Please note: This has been excerpted and rewritten from a press release from Blockbuster. You can find out more about their in-store Movie Pass on the Web at www.blockbuster.com.